Think about your audience first

The audience for this story is a community partnering organization. They'd like to include the story in their newsletter. A staff member of the organization is a major "character" in it for that reason.

Choose the important piece

This story features "Kids Hunt for Health," a major initiative at WFSU Public Television. We can't write about all the activity components in the story, so we've chosen to focus on the component that achieved the best results: the geocache hikes.

Remember: people
connect to people

Direct quotes from the employee at the public television station and the community partner demonstrate the excitement they feel about the activity and compel the reader to care about it.

Make it personal

Data from participant surveys is interspersed with anecdotal information, which makes the story personal. Photos also make the story "real" and help the reader become involved in it.